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Scouter,

Thank you for your ongoing support and commitment to the growth and retention of Scouting in the Golden Gate Area Council. This is the first of what we intend to be a weekly update, providing information and resources to support your efforts. For additional information, questions, or feedback, please contact membership@goldengatescouting.org.

Current Metrics & Objectives

These dials represent first quarter goals across three key focus areas in the 2026 Membership Plan. The council is off to a strong start and is on pace to exceed the New, Paid Scouts goal for the quarter. Retention is currently below target, which is expected following the drop of non-renewed December 31 registrations at the beginning of March. New unit growth is also off to a strong start in Q1 and is on track to achieve the goal of 24 new units by the end of Q2.

February Successes

February was an exceptional month for the council, adding 258 new Scouts and four new units. Both results ranked in the top four nationally, earning recognition in the national monthly metrics report.

Unit Join Events (UJE)

Unit Join Events remain a key opportunity to grow Scouting, and the council is here to support units in making them successful. The council is offering paid advertising and additional resources, at no cost, to units that submit their events through the Google form linked below. Please partner with your units to share their events and take full advantage of this support.

Community Activites

Similar to Unit Join Events, community activities are an opportunity to increase visibility and create more joining opportunities across the Scouting family, including Cub Scouts, Scouts BSA, and young adult programs. This can include participation in farmers markets, community fairs, parades, and similar events.

The council will provide financial support and resources to assist. Service areas, in coordination with districts, are encouraged to conduct three community activities per quarter.

For more informaion, contact membership@goldengatescouting.org.

Rocket Days

The first 2026 Rocket Day is scheduled for May 30 at the Contra Costa County Fairgrounds. Rocket Days serve as a culminating experience in the joining process, where new Scouts launch a rocket provided by the council as part of joining Scouting.

Registration will open soon, followed by invitations to all new Scouts. Rocket Days should be incorporated into unit join conversations and used as a key incentive. Stay tuned for additional information and future event dates.

2026 Summer Camp Promotions

The Camping Department is offering new incentives for resident summer camp, including $100 off for first-time attendees. Summer camp is a key driver of retention, and with these incentives and camperships available, it is a strong opportunity for new Scouts and Arrow of Light crossovers to attend at a reduced cost.

Membership Team Google Drive

A centralized Google Drive has been created to house key membership resources, including past presentations, membership plans, dashboards, and growth and retention materials. This is intended to serve as a single source of truth for the Membership Committee and supporting stakeholders. You may request access to the full folder using the button below.

Peer-to-Peer Recruiting

One of the most effective ways to grow membership is through peer-to-peer recruiting. The following guide helps Scouts talk to their friends about Scouting, and those who recruit a new member are eligible to wear the Recruiter Strip.

Multilingual Handbooks for Scouting Families

Language should never be a barrier to participating in Scouting—that’s why handbooks are now available in multiple language options through print-on-demand and digital formats!

my.Scouting Council Membership Tools

Council Membership Tools is the primary source for membership data and reports, updated daily. If you do not have access, contact membership@goldengatescouting.org to request access.